We’ve been getting questions on our distribution strategy lately, and I wanted to talk about what our current thinking is. Much of the following is lifted from a distribution Q&A we recently filled out for IFP.
Which of these describes your ideal, realistic distribution strategy?
(festivals as your primary exhibitor)
Service DealTheatrical Release
Event-Based Theatrical Release
Some combination of the above (please elaborate):
* Getting into a festival of our choice - AAFF, Hot Docs, Tribeca, SXSW - in 2013 is the ideal situation that we would like to see the film start out, but regardless of whether or not we get into one or multiple festivals, the end goal will be to release the film online.
* Very shortly after a festival premiere, we would release the full film (exclusively) on the film’s main site for free, this would last only a week or two. Then, we would move to a pay-what-you-want model (using VHX) for 2-3 weeks. After that, the film would start to be released on services like Vimeo, iTunes, etc.
* We are reaching out to potential sponsors that are rooted in the cycling and adventure travel world for event based screenings that will target and build our audience during the summer months - especially along the northern tier of the US, the route featured heavily in the film. We would do Q&As after the screenings with people who have taken their own trips, etc.
Why is this your primary strategy?
Our main goal for the film is to have people see it.
I don’t have producers who need to make their money back, I’d rather not sell the rights away and have the film die a quiet death because it’s hard to market. People seeing the film, whether they pay $3 to see it on the site, stream it for free via Vimeo, pay $9 through iTunes, come to an event behind a local bicycle shop in Montana, in any situation, people seeing it and connecting with it is my main goal.